A Global Gelato Name Just Landed on the Strip, and It Has 150 Flavors

Anita Gelato, the family-run gelato brand with shops from Tel Aviv to London, opened its first Las Vegas location inside The Venetian Resort late last month, and it's already reshaping what a Strip scoop can look like.

From a Netanya kitchen to Las Vegas Boulevard

Anita Gelato didn't start as a resort brand. It started with a mother and son, Anita and Nir, mixing flavors at home in Netanya, Israel, back in the 1990s and testing them out of a cart at local food fairs. A few years later Nir's brother Adi joined in, and in 2002 the family opened its first real storefront in the Neve Tzedek neighborhood of Tel Aviv. That small shop is the reason there's now a scoop case on the Las Vegas Strip.

The brand spent the 2010s expanding carefully rather than fast, landing in Sydney in 2014 before crossing into the United States with a New York City shop in 2020, then Los Angeles and Miami. A London outpost followed in 2022. By the time the family decided Las Vegas was next, Anita Gelato was already running a global network of more than 160 shops, which made the Venetian opening less of a gamble and more of a natural next stop on a well-tested map.

What opened at The Venetian, and when

The new shop opened its doors on June 28 at The Venetian Resort, 3355 Las Vegas Blvd. South, marking Anita Gelato's first location in the city, one of more than 160 worldwide. Doors stay open into the early morning hours on weeknights and run even later once the weekend hits, so it works as a late-night stop after a show just as easily as a mid-afternoon break from the heat.

Venetian Resort CEO Patrick Nichols called the brand 'vibrant, playful, and uncompromising,' framing it as a natural fit for the resort's dining lineup. For a property known for its canals and gondoliers, a family-recipe gelato counter reads less like a novelty and more like a genuinely Italian-adjacent addition.

The case: 150-plus flavors, made fresh every day

The headline number is the flavor rotation. Anita Gelato makes more than 150 handmade flavors across its locations, prepared fresh in-store daily rather than shipped in from a central commissary, and the Las Vegas case cycles through a rotating slice of that library at any given time. A pretzel-studded milk chocolate flavor has been called out among the early lineup, alongside a pistachio-and-white-chocolate pairing and a caramel version loaded with salted almonds, plus the traditional Italian-style staples most gelato fans expect.

It's not just a dairy show, either. The menu also covers dairy-free sorbets, vegan soy-based frozen desserts, no-added-sugar options, and lower-fat frozen yogurt, plus coffee and hot chocolate for anyone who wants a warm counterpart to a cold cup. House-made jams, syrups, and fresh-fruit toppings round out the counter, which is the kind of range that lets one shop serve a purist, a vegan, and a kid all at the same case.

• Milk Chocolate Salted Pretzel
• White Chocolate and Pistachio
• Salted Almonds and Caramel
• Dairy-free sorbets and vegan soy-based options
• No-added-sugar and lower-fat frozen yogurt varieties

Why a Strip debut like this actually matters

Las Vegas has no shortage of ice cream and gelato counters, but most of what lines the Strip is either a soft-serve stand or a name built specifically for tourist volume. Anita Gelato is neither. It's a family operation with real Italian-gelato roots and a slow, deliberate international footprint, which gives Strip visitors a chance to try something with an actual history behind it rather than a marketing story invented for the location.

For the local dessert scene, it's also a signal. When an international, family-run gelato brand picks Las Vegas for its next stop after London, it says something about how the city is increasingly seen as a legitimate stage for serious dessert makers, not just a place to stack another sugary attraction. That's good news for anyone in this town who takes their scoop seriously.

So next time you're wandering the Strip and the heat starts winning, you know where to detour. Whether it's a new counter with 150 flavors or your favorite neighborhood case, come grab a scoop with us, Vegas.

Flavors worth flagging down at the new counter

With more than 150 flavors in rotation, it helps to know a few names before you walk up to the case. Here's what's been called out so far, plus the categories built for anyone skipping dairy or sugar.

1. Milk Chocolate Salted Pretzel: A sweet-and-salty crunch flavor built around actual pretzel pieces folded into milk chocolate gelato.
2. White Chocolate and Pistachio: Pairs the nutty depth of pistachio with a softer, sweeter white chocolate base.
3. Salted Almonds and Caramel: A caramel gelato loaded with salted almond pieces for texture in every bite.
4. Dairy-free sorbets: Fruit-forward options for anyone skipping dairy entirely, still made fresh in-store.
5. Vegan soy-based options: A plant-based gelato-style lineup for vegan guests who don't want to settle for sorbet.
6. No-added-sugar varieties: Built for guests managing sugar intake without giving up the gelato experience.
7. Lower-fat frozen yogurt: A lighter frozen option alongside the richer gelato case.
8. Coffee and hot chocolate: Warm counterparts on the menu for anyone pairing a cold scoop with a hot drink.

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